Advertising |
The advertising major prepares students for careers at agencies, publications, broadcast stations and cable networks, business and industry, and associations. Advertising majors choose one emphasis track, management or creative. The management track develops competencies in planning, budgeting, administration and coordination of advertising services. The creative track serves students interested in the written and visual components of the advertising industry, including copy writing, layout, production, traffic and creative services.
DEGREE OPTIONS
Bachelor of Arts in Journalism and Mass Communication
PROGRAM SIZE
120 students are enrolled in the sequence. Average class size is 24 students.
FACULTY
SJMC faculty who specialize in advertising are experienced professionals and leading academicians.
- Professor Birgit Wassmuth, senior advertising sequence professor, earned her doctorate from the University of Minnesota. Dr. Wassmuth taught at Drake in the 1980s and then joined the faculty of the University of Missouri in 1985, where she was regarded as an inspiring but demanding teacher. She returned to Drake in August 1999 with a strong background in graphic design and international advertising. Dr. Wassmuth developed SJMC's first undergraduate international study session, "International Advertising," offered in Germany and France. Dr. Wassmuth's research focuses on interactive advertising on the World Wide Web.
ACADEMIC PREPARATION
No specific courses are required, however, students are encouraged to take writing courses in high school. Writing and editing are important skills for all journalism majors, whatever their sequence.
REQUIRED CREDIT HOURS AND COURSES FOR MAJOR
124 credit hours total, including 31 to 34 semester hours in a major sequence within the School of Journalism and Mass Communication.
The Accrediting Council on Education in Journalism and Mass Communications specifies the amount and general nature of non-JMC courses to help assure that students have a well-rounded undergraduate education. At least 90 of the 124 hours required for graduation must be in non-JMC courses, and 65
of those 90 hours must be in courses offered by the College of Arts and Sciences or in other courses that are liberal arts in nature.
Advertising - Journalism and Mass Communcation Major Sequences
Requirements for each of the SJMC programs of study are listed under separate major headings that follow. Courses numbered 1 through 99 are primarily for first-year students
and sophomores; 100 through 199, for juniors and seniors.
|
MANAGEMENT TRACK | ||||
|
First-Sophomore Years |
Junior-Senior Years | |||
|
JMC 30 |
Communications in Society |
JMC 104 |
Communications Law and Ethics | |
|
JMC 40 |
Pre-professional Workshop |
JMC 124 |
Advertising Copywriting | |
|
JMC 54 |
News and Reporting Principles |
JMC 130 |
Advertising Research | |
|
JMC 56 |
Broadcasting Principles |
JMC 132 |
Advertising Media Planning | |
|
JMC 59 |
Introduction to Visual Communication |
JMC 145 |
Advertising Campaign Strategy | |
|
JMC 121 |
Advertising Principles | JMC electives (1-4 hours) | ||
|
CREATIVE TRACK | ||||
|
First-Sophomore Years |
Junior-Senior Years | |||
| JMC 30 | Communications in Society | JMC 119, JMC 119 (-or-) JMC 135 |
Continuity Writing The Magazine in American Society Public Relations Principles | |
| JMC 40 | Pre-professional Workshop | |||
| JMC 54 | News and Reporting Principles | |||
| JMC 56 | Broadcasting Principles | JMC 104 | Communications Law and Ethics | |
| JMC 59 | Introduction to Visual Communication | JMC 124 | Advertising Copywriting | |
| JMC 121 | Advertising Principles | JMC 130 | Advertising Research | |
| JMC 132 | Advertising Media Planning | |||
| JMC 145 | Advertising Campaign Strategy | |||
| JMC electives (1-4 hours) | ||||
REQUIRED CREDIT HOURS AND COURSES OUTSIDE MAJOR
In addition to requirements of the Drake Curriculum noted below, all advertising students must complete Economics 1 and 2, Political Science 1, Psychology 1 and Sociology 1. With the approval of the adviser, another introductory sociology course may be used to fulfill this requirement.
Advertising majors must also enroll in Marketing 101 and 106, or another 3-hour marketing elective.
AREA OF CONCENTRATION
To assure depth and focus, all SJMC graduates complete a 21 credit-hour block of non-SJMC courses approved by the adviser and dean. This concentration, often taken in a single department or as a unified area of concentration crossing departmental lines, is particularly appropriate to the student's major or special interest. At least 12 credit hours in the concentration must be in courses numbered 100 and above. Courses taken to satisfy other graduation requirements also may count toward this requirement. No course taken on a credit-no credit basis may be counted in the area of concentration.
THE DRAKE CURRICULUM
The Drake Curriculum, required of all undergraduates, is designed to help students meet personal and professional goals as they acquire fundamental knowledge and abilities in ten Areas of Inquiry, including communication, critical thinking, artistic experience, historical consciousness, information and technology literacy, international and multicultural experiences, scientific and quantitative literacy, values and ethics and engaged citizenship. Students work closely with their academic advisers to craft a program of study in general education that prepares students for civic and professional leadership.
The Drake Curriculum also requires first-year seminars, which foster development of critical thinking and written and oral communication skills through a topical focus; and a Senior Capstone, in which students demonstrate the capacity to bring information, skills and ideas to bear on one project.
SPECIAL OPPORTUNITIES/INTERNSHIPS
Drake students enjoy numerous opportunities for advertising-related internships and part-time employment in the greater Des Moines area.
CAREER OPTIONS
Advertising majors prepare for careers in agencies, business and industry, publishing, broadcasting organizations, and nonprofit associations.
ORGANIZATIONS
The Drake Advertising Club, which serves as a local chapter for the American Advertising Federation; Drake IMC, a student-run, full-service advertising agency offering integrated marketing communications campaigns for not-for-profit clients; Alpha Delta Sigma national advertising honor society; Kappa Tau Alpha, the National Journalism Scholarship Society and the Society of Professional Journalists are offered as opportunities for students to become involved and gain practical experience.
NOTED ALUMNI
- Becki Roth Drahota, JO'72, owner, Mills Financial Marketing, Storm Lake, IA
- Barbara Minner Ford, JO'74, vice president of advertising, Kraft General Foods, Glenview, IL
- David Handelman, JO'78, vice president-group media director, DDB Needham Worldwide, Chicago, IL
- Steve Brewer, JO'90, owner/operator, Eureka Marketing Services
- Chris Miller, JO'90, co-CEO, Chemistri, Chicago, IL
- Tina Puente, JO'92, associate partner, Just Partners Advertising Firm, Richmond, VA
- Mariel Smejkal, JO'97, Starcom Worldwide, Chicago, IL
- Rebecca Bishop, JO'97, trademark attorney, Altera Law Group, Minneapolis, MN
- Carrie Blumenfeld, JO'00, assistant account executive, Frankel, Chicago IL
- Jason Costa, JO'00, media assistant, Meyocks & Priebe advertising, Des Moines, IA
- Jamie Edyvean, JO'00, account representative, Carmichael Lynch advertising, Minneapolis, MN
- Tony Gilgenbach, JO'00, Publicis advertising, San Francisco, CA
Visit the Advertising website
